Adidas Originals; The street where originality lives...

I'm not sportswear's biggest fan but I have just stumbled across Adidas' recent campaign. There is not much to say apart from AMAZING.

Check it out for yourself...

Vintage at Goodwood festival...

Summer is on it's way which means one thing...festival season is nearly here. The burning question is which festivals shall I go to? I would love to attend many, all of them in fact but finances won't allow this. This leads to infinite chats with The Boy and friends about locations, line-ups and who is going to what to decide which weekend, music bonanza will get my hard earned cash. Besides Glastonbury (which I of course already have my ticket for) I am struggling

to decide. Upon my extensive festival research I stumbled across Vintage at Goodwood.

British designer, Wayne Hemmingway is the creative force behind the festival. He has put it together to celebrate all that's good in British design, music and arts and hopes it to be, "an antidote to muddy fields and random music."

"It's like bringing the Venice Biennale, London Fashion Week, the London design festival, a bit of the Edinburgh Fringe, a bit of Glastonbury and the festival of Britain", is what Hemmingway described it as at the press launch. It will be celebrating all things creative from the 40's to the 80's. This will include a 40's club, a 70's soul club and even a roller disco.

Vintage festival promises to be a breath of fresh air on the Brit festival scene with it bursting with style and glamour and including clean toilets (a definite plus!). Starting small, the festival will only have 20,000 tickets and is being held at Goodwood, West Sussex between 13th-15th August.

Check out more on the festival here.

Ready for my close up...

As you are aware if you are reading this I like to blog about fashion. What you may not know is that I blog as part of my day job too. I work in press & marketing for a leading womenswear highstreet brand. Through this I got the unique opportunity to write a piece about blogging and what it has done for fashion for leading monthly glossy...Company magazine. With this also came my opportunity to be in front of a camera rather than behind for a change. I was shot for the mag and here is the result, it's in the April issue and is out now so get your copy now!

Today's Threads...

Love, love, LOVE my new cycling shorts. I need many more pairs, in many more colours. 'Nuff said.

Today's Threads...

Today's outfit was formed with some of my fave separates. The core piece being this oversized, swing shirt. It never gets old, I love it.

Fashion Week Round Up: New York

Alexander Wang is the New York show I have decided to feature. It was a tough choice but once again Wang just manage to pip everyone else to the post in my book. In an opposite take to the luxe sportswear look we saw for SS10, the collection is tailored and very chic. The fit is skin tight for most and has bondage undertones with cut away sections and cross body panels. The colour palette was black, black and more black with splashes of dark red and camel, grey and dark green featuring. Texture is key to the collection with panelling, leather, velvet, studding/beading, ruching and macrame all featuring. My favourite piece of the collection was the camel cut out cape which is just beautiful.

Fashion Week Round Up: London

As the end of fashion week is drawing near it would be ludicrous not to document my favourite shows and looks of what is such a magical time in the fashion capitals of the globe. I am however going to shy away from the endless lists of designers, images, descriptions and quotes that are floating around so many blogs after fashion week- no offence to my fellow bloggers I just prefer to get to the point and sum up (or try to) in one so here goes.

Obviously not in order (that would be too easy), I'm starting where my heart is...London.

My absolute favourite of all shows in London this fashion week had to be Ashish. The collection was fresh, young, edgy, sometimes a little crazy (the opening sequin pyjamas got me), yet totally wearable without being boring, (quite a lot of adjectives to be used to describe one thing I think you'll agree?). I adore the effortless, bag-lady esque and genius styling used in this show. Oversized, layer upon layer and heavy knits teamed with bold colour, print and an all important splash of sequin. The fingerless gloves and knitted fisherman hats teamed with flat boots and knit socks were a hot touch along with the bold colour streaks in those 'Wang-like' side plaits.

Check out the full show here. The shorts and cream knit jumper combo shown at around 6 minutes is a look I will be channelling come the end of summer, (how can I be wishing it to be Autumn already?).

Through the looking glass...

We have seen re-workings of our favourite childhood fairy tales turn into major Hollywood blockbusters in the past year. Charlie and the Chocolate Factory, The Chronicles of Narnia and recently Tim Burton's latest master piece; Alice in Wonderland (which I saw in 3D last night- go see it!). On a separate project from this blog I have been exploring the reason behind why fantasy and fairytale has become so popular in recent times. I feel it's the day-to-day pressure of modern life, or maybe the strain of the economic crisis we faced last year, something is turning us into dreamers and causing the urge to find escapism.

This need of escapism is translating into other realms of life such as television (I would never have guessed Dr Who would have come back with vengeance), reality TV is taking a downturn and this optimistic approach with good winning over evil is even affecting what we wear.

The catwalks for SS10 have shown a girlie fairytale vibe from pretty dresses to muted tones and candy colours for womenswear and top hats, beige, bow ties and pocket watches for men.

Gingham check and floaty fabrics from Christopher Kane

Ditsy florals and ankle socks at Ralph Lauren

Mad Hatter inspiration from Kinder Aggugini

Tiny 'drink me' bottles from Balmain

Mad Hatter chic at Kenzo

Beige at Jill Sander

I'm loving this trend and the quintessential English tea party feel that I'm getting from it. Now, all I need to find is a rabbit in a waistcoat and a gingham check picnic blanket and I'll be ready for summer.

Today's Threads; Denim on Denim...it's true

After the initial shock/dis-belief/nervousness/nausea I am braving one of SS10's biggest trends...that's right, denim on denim is back. I can categorically say that I never thought I would say it but it's true and it's going to be huge. So prepare to feel a little bit like an 80s tribute or a cowboy (and not in a good way) to start off with but then get over that and embrace this revival, hey if it's good enough for the catwalks of Chloe then it should be good enough for us.

Chloe: SS10