Gucci Icon; Pop up store, Covent Garden

Covent Garden is playing host to Gucci Icon for the next 3 weeks (from 22nd April). The travelling pop up store first opened in October in New York, then Miami in December and after London it hits Tokyo in June.

Thursday night saw the launch party and the after party was held in jazz bar, Ronnie Scotts and was hosted by Jefferson Hack (of Another Magazine) and Frieda Giannini (creative director at Gucci).

Mark Ronson played with his new band; Chauffeur, (which has been said was inspired by Duran Duran's track, The Chauffeur) and Simon Le Bon and Nick Rhodes made a surprise appearance on stage with the band. Ronson has also played part in yet another fabulous collaboration by creating the 'Gucci Ronson' with Frieda Gianni. The vintage inspired, lace up kicks are set to be a best seller at the pop up store. The fashion and music collaboration has spread to the Gucci iphone app with a track sharing service being available.

Back to the launch...Friendly Fires also played a short set to a very cool crowd, with the likes of Jonny Borrell, Brian Ferry, Pam Hogg and PPQ's Percy Parker and Amy Molyneux all in attendance.

If you fancy a sneak peak at the pop up store head to 37 Earlham Street, London, WC2.

Let me know what you think of it!

The best store front...fact!

Love this! The guy I have always bought my trusty plimsolls from on Brick Lane has the best sign above his door.

Street art in the sunshine...

The sun was out again today, (cue whoops of excitement at yet another day we can leave the winter coat at home in exchange for a spring blazer) and with the sun came street artists. By the looks of things this guy had been here all day, looking forward to seeing the finished product.

Yves Saint Laurent...

One of my favourite quotes comes from the late Yves Saint Laurent; Fashions fade, style is eternal, and not a truer word spoken. Yves Saint Laurent's work was unique, distinguished and down-right wonderful and he was well and truly one of the greatest designers to have lived.

If you love his work as much as I do and are heading to Paris between now and August head to the Petit Palais gallery where 307 pieces of the great's work will be on display...if only I had saved those Daily Mail Eurostar vouchers!

Chanel Transfer Tattoos...

The title of today's post says it all. Three words I simply dis-believe I am saying in one sentence yet here I am writing them. I'm on the fence with this one. On the one hand being able to buy a little piece of Chanel for 49 pounds (a pack contains 50 transfers so that less than 1 pound a go) is just a little bit fabulous, plus the designs are directional and in great taste for transfer tatts (ordinarily when thinking about a transfer tattoo dolphins and barbed wire spring to mind), I'm still unsure. Surely the fantastic thing about high end designer pieces is the ability to desire, to yearn for something and if possible to save up for the wanted piece and cherish it forever. The idea that Chanel is easily accessible takes away the exclusivity and the lust for me, plus after enjoying it, the lusted after Chanel washes away leaving a distant memory of what you once had.

Today's Threads...

Spring is here! No need for a coat today, for the first time in 2010. This called for a floral dress and my much loved spring/summer feather jacket.

American Apparel Rummage, London

Well Easter is over and after 4 days of fun and chocolate it's time to re-cap. The major news to hit this weekend is the American Apparel Rummage. Held in the Truman Brewery, Brick Lane, London the casual wear giants were holding a three day sample sale on Friday, Saturday and Sunday. I intended to hit on the Friday (thinking I would get the stress of a sample out of the way so I could relax for the rest of the weekend).

Unfortunately, (or now it seems very fortunate) my cocktail haze from the night before did not permit me to muster the strength to go. It appears that the usually cool crowd that frequent American Apparel turned into casualwear hungry animals! A riot ensued and three arrests were made, all for cheap hoodies?! An insider informs me that although they had security letting a steady stream of customers in at a time, the crazy shoppers continued to barge the doors and break through. I for one am glad I gave it a miss, I'd rather pay full price than deal with that.

Check out some footage below: