I was fortunate enough to attend the launch of Puma's new campaign on Tuesday. Here's To The After Dark Athlete is Puma's new stab at bringing social networking to a brand. The dedicated area on their site allows the viewer to create a profile, shop the collection and connect with others. They have created a viral video to go with the campaign and it's well worth checking out, click here to do so!
Jodie Harsh was there, spinning electro mixes of classic house tracks while guests enjoyed free
booze and bowling.