I was fortunate enough to attend the launch of Puma's new campaign on Tuesday. Here's To The After Dark Athlete is Puma's new stab at bringing social networking to a brand. The dedicated area on their site allows the viewer to create a profile, shop the collection and connect with others. They have created a viral video to go with the campaign and it's well worth checking out, click here to do so!
Jodie Harsh was there, spinning electro mixes of classic house tracks while guests enjoyed free
booze and bowling.
love puma and what they've been doing recently to revitalise the brand. i think this is a great idea.
ReplyDeleteYeah, I love this idea too, think it's new and fresh and exactly what they need! Thanks for stopping by! x
ReplyDeleteI've been so impressed by the popping colours of Puma and I think their success will be long-lived. They are targeting the right age group too ... all those who have the need to find out who is also like them, you know?
ReplyDeleteYeah I like them too, old school retro cool and I think by opening up this new social networking idea it will attract that younger fresher customer again. Thanks for stopping by! x
ReplyDeletedo you know the name of the black shoe with the blue puma stripe on the 2nd to bottom shelf ? could you please tell me ASAP :D
ReplyDeletethanks x
Hi,
ReplyDeleteI'm so sorry I don't! They were all on display at the event but there were no names with anything! The event was back in October so I presume that they were showing either current or next season stock if that helps? (Probably doesn't!).
Sorry I can't give you any more info. Perhaps you could contact their UK customer service line and send them a photo? Please feel free to use mine if needed?
Good luck in finding them!
x