The Hugo Boss Summer Party

Last week I was lucky enough to attend the annual Hugo Boss summer party for the second year in a row and once again, it was great. I thought it would be hard to top last year's venue (it was held in the underground crypts of Somerset House) but when I reached The Saatchi Gallery I realised that maybe it could be done.

Here are a few (hazy) memories...

You can check out the full BOSS Black AW12 campaign here, but here are a few of my favourites...

Thanks to the team at Hugo Boss for a great night x

Charlotte Free for Maybelline

Ok, so this news broke back in April, BUT after loving every single video from the 'S*it Fashion Girls Say'  series I couldn't help but share this brilliant video.

To announce the news that pink haired model and fashion week favourite, Charlotte Free was the new face of Maybelline cosmetics, the brand commissioned the character behind the series; P'trique to create and appear in a viral video to promote the news. I have to say this is genius and one of the best ways I've seen marketing messages communicated from a brand.

Genius.

          

View all of P'trique's videos here via The Platform's YouTube channel.