Wednesday, 18 July 2012

Charlotte Free for Maybelline

Ok, so this news broke back in April, BUT after loving every single video from the 'S*it Fashion Girls Say'  series I couldn't help but share this brilliant video.

To announce the news that pink haired model and fashion week favourite, Charlotte Free was the new face of Maybelline cosmetics, the brand commissioned the character behind the series; P'trique to create and appear in a viral video to promote the news. I have to say this is genius and one of the best ways I've seen marketing messages communicated from a brand.



View all of P'trique's videos here via The Platform's YouTube channel.

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Coco xx