Tuesday, 26 July 2011

Event: Forever 21 London Launch...

What: Forever 21 UK Launch Party
Where: The Old Sorting Office
Drank: Berry vodka cocktails, topped with ginger beer

Wednesday night saw my beautiful friend (and blogging buddy) Sarah-Leigh and I head down to the UK launch of popular, US brand, Forever 21.

I was cynically anticipating a regular store event but I was overwhelmed with surprise. The brand have hit the UK with a bang by holding their launch in fashion week venue, The Old Sorting Office, and it wasn't your run-of-the-mill, ordinary launch either. As we walked into the venue it felt as though we were walking into a mini dream. A carousel, hotties on roller skates, tippie tents and beach huts brought an LA-cool vibe to a rainy London.

WAH Nails were dishing out treatments and a virtual, 3-D fashion show reminded us why we were all there. All-in-all a great launch of an already established brand in a new market.

The Oxford Street store opens tomorrow and if you can't wait, then shop online here.

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Coco xx