Warehouse & BFC Design Competition

Highstreet retailer Warehouse have once again teamed up with the British Fashion Council Colleges Council to find new design talent. The competition is now in it's third year and for the first time the panel were not only searching for a designer but a photographer too.

Fashion graduates were invited to present their final collections to a panel of industry insiders including Lisa Byrne (Design Director) and Sue Vyse (Deputy MD) from Warehouse, Anne Tyrell (BFC Chair), Caroline Rush (BFC CEO), Tiffanie Darke (Editor at the Sunday Times Style) and Celestine Cooney (Stylist). The panel selected one design graduate, Shivani Chavda's collection to be put into production and sold nationally in Warehouse stores. Emily Smeaton was the photography winner and she has photographed the national marketing campaign shots for the collection.

Both winners will join Warehouse for a six month placement in which they will watch their collection develop from the initial designs to the marketing launch.

The collection named 'In My Wildest dreams' is bright, bold and feminine. I love the tropical impact prints and the clash of cropped tees and maxi lengths. Inspirations were taken from exotic animals and surreal art merging together. It is available in selected Warehouse stores and online from today.

Congratulations to the winners and to Warehouse for continuing such a great initiative.